Another Creative Journey Awaits
Choose CMS Campaign
ABOUT
Choose CMS is a campaign for my Creative Advertising class with the aim to inform senior high school students of the degree program's different streams such as advertising, broadcasting, journalism, and film, as well as encourage enrollment.
CHALLENGE
How do I make a concept that appeals to the audience while being a reflection of what CMS is all about?
MY ROLE
Art Direction, Illustration & Graphic Design
Choosing CMS felt like an adventure to me. A creative journey. To visualize that experience, I used sunrise colors to give viewers a feel of the-start-of-something-new. I also used elements that represent media to give audiences a hint of what CMS is all about.
Apart from the flagship poster I also created individual posters of each program streams. My strategy for this campaign was to keep it personal. It's always what you can do and achieve should you choose CMS.
